CBS Digital, in collaboration with Netflix, created an original, fully immersive VR experience for the psychological thriller, Death Note. The experience had its public premiere at AsiaPOP 2017 (Comicon) on August 25th in Manila to coincide with the film’s release. Netflix Movie Death Note VR experience Let’s you Play God. Hundreds of fans were treated to experience the surreal story world based on the classic Japanese Manga series.
The user assumes the role of high school student Light Turner, who discovers a mysterious notebook that is used to mete out death by the death god Ryuk, played by Willem Defoe. The experience begins in Light’s bedroom, at night, as a thunderstorm brews outside. Creepy sounds are heard as Ryuk appears in different places within the room, eventually luring the user to pick up the Death Note and engage the powers of Ryuk. A moral choice is presented, to either LIVE or DIE, letting the user play God, deciding the fate of another. For the user’s penance, the tension quickly ratchets up as the experience delivers an unforgettable – and quite unexpected – climax.
The public rollout of CBS Digital’s Death Note VR Experience is currently underway. Look for it to appear on YouTube 360 and various room-scale platforms in the coming weeks.
CBS Digital’s visual effects creative team has entered the race for an Emmy Award. Executive Creative Director, Craig Weiss and Executive producer, George Bloom, elaborated on the collaboration with Netflix. The Stranger Things Virtual Reality experience had one key mission. It was to create an interactive media faithful to the show. Our vision was to weave the narrative of Joyce Byers empathetic role so the user assumes her struggle to find her son.
The challenge was to design an experience beyond anything that could be achieved from off the shelf VR and make it scalable to other platforms. We laser scanned the actual house in Atlanta which allowed us to build an exact replica in 3-dimensional space. This allowed participants to walk unobstructed through the Joyce’s home.
We used optical tracking so participants could use their own hands and interact with real objects in the virtual world. This interactive dimension added realism by allowing users to explore the home with a flashlight and answer a real telephone. The immersive experience had a story arc with a climatic ending. All users experienced the same unanimous surprise. Every person had an unforgettable memory into the world of Stranger Things.
Netflix deployed the VR experience at publicity stunts domestically and internationally. From development to completion the production period was four months. A behind the scenes video of the cast experiencing it for the first time garnered over 1 million views. There was added buzz from social media and more VR versions were launched onto: YouTube 360, Gear VR and Google Cardboard.
This memorable interactive media gave people a unique opportunity to participate in the story world of Stranger Things.
Netflix kicked off their “See What’s Next” press event in Berlin during the first week of March and CBS Digital was there to present our Stranger Things Virtual Experience to the public for the first time. The excitement was palpable, as our collaboration with Netflix’s publicity team was about to be fully realized and enjoyed by Netflix staff, tastemakers and fans of the hit show alike. It was the culmination of months of work that ended up being a fun and rewarding experience for everyone involved.
For any virtual set or serious excursion into VR, the first step to success is always authenticity. For the Stranger Things Virtual Experience, our team laser scanned and rebuilt the actual house from the show. We then added the voice of Joyce Byers, Winona Ryder’s character, to an actual phone call within the virtual house that puts the user in a similar role to that of Winona’s character within the show. The result is a completely immersive, at times unnerving, trip down the rabbit hole that is Stranger Things.
The culture of Netflix is built on disruption and our job was to deliver a virtual adventure that was as innovative as the Netflix brand. We did so by building a custom, room-scale experience beyond anything that anyone could buy off the shelf. Mission accomplished. Our VR experience enables users to freely walk the entire house while using their hands to hold a flashlight and answer the phone, putting each person who enters our virtual set into a suspenseful, real-time interaction on the show’s set.
Fully immersive? You bet. Compelling? Very much so. Intense? Judge for yourself by looking at the Stranger Things cast going through the experience for the first time.